The Pop-up interface is a small window to transfer information along with a call-to-action button. Only when customers are fully engaged to do an action as planned (such as viewing an advertisement or filling out the form), you are considered to have successfully set up an effective pop-up.
Essential Tips to Boost Your Popup Conversions:
Utilize the highlighted headline and focus on the needs of the customers
This is a very important first step. Visitors will be drawn to the content of your Pop-up and decide in an instant whether they want to stay on the page or not.
Make an attractive offer in the Pop-up
Customers tend to respond (sign-up for your list or complete their purchase, etc) when they see something urgent such as time limits or product limits
Collect customer data
By using the information form, you can collect customer data. Here, you can add more fields such as phone number, email address or feedback.
Kindly note: Keep your form simple. 1 or 2 fields are good enough to boost those conversions further.
Call customer to do action
Importantly, to keep your customers engaged with the Pop-up, we recommend creating a highlighted action button.
On Subiz Pop-up, there are 2 action buttons including the primary button and second button. With each button, you can add more functions to run in the background as below:
+ Conversion: an action that you have achieved with your pop-ups. Customers are then converted into the subscriber list.
+ Send form and Conversion: When customers are done filling out the form and have then clicked on, which is considered to be a conversion.
+ Goal Reached and Conversion: As soon as customers click on this button, they will have completed the goal. Hence, they will no longer see this pop-up again.
+ Next page: Another page will be displayed on the browser.
+ Close pop-up: Pop-up will automatically disappear in customers’ site view
+ Open Subiz Widget: The Subiz widget will open for visitors to chat online
+ Turn to page: There are 2 pages on Pop-up: Advertising page and thank you page. Customers will view the second page if you add the button “Turn to page”
Use visual and vivid images
Images are the fastest way to grab visitors’ attention and transfer information to customers. You can utilize our available banners or design your own and upload them for Pop-up background.
Specifically, adding Popup animation will bring a new impression to customers.
2. Set up the target for Pop-up
You can createa Pop-up with 3 targets:
Timing: Depending on customer behavior on the website, you can set up the target at “When to show”
With Subiz, we automatically pick out customers based on 4 main behavioral patterns on the website.
+ When a visitor is about to exit the page: On exit-intent
+ After a visitor has scrolled x% screen: After x percent scrolling
+ When the visitor is inactive (click, type or click): After x seconds of inactivity
+When a visitor has been on the page for at least x second: After x seconds